The Best Brilliance Experience

CONFLICT-FREE DIAMONDS

We only source diamonds from ethical mines that comply with the Kimberley Process standards of diamond mining to ensure that every single diamond is conflict-free. We do not buy or sell blood diamonds.

30 DAY RETURN POLICY

Return your purchase for a full refund, or exchange any or all of your purchased items within 30 days of the day that your shipment arrived and was signed for.

ANTI-THEFT LASER INSCRIPTION

All of our diamond are laser inscribed to assure diamond authenticity and protect them against theft.

100% MONEY BACK GUARANTEE

If you need to return your purchase, we guarantee that you will be refunded 100% of your purchase*.

FREE, INSURED SHIPPING

We offer free, insured shipping worldwide, and generally ship orders through FEDEX Expedited Insured Shipping.

DIAMOND CARE GUIDE INCLUDED

We include a diamond guide and care instructions as part of every purchase to help you take care of your beautiful new diamonds and keep them as beautiful as the day you got them.

Learn More

The Best Brilliance Experience

CONFLICT-FREE DIAMONDS

We only source diamonds from ethical mines that comply with the Kimberley Process standards of diamond mining to ensure that every single diamond is conflict-free. We do not buy or sell blood diamonds.

30 DAY RETURN POLICY

Return your purchase for a full refund, or exchange any or all of your purchased items within 30 days of the day that your shipment arrived and was signed for.

ANTI-THEFT LASER INSCRIPTION

All of our diamond are laser inscribed to assure diamond authenticity and protect them against theft.

100% MONEY BACK GUARANTEE

If you need to return your purchase, we guarantee that you will be refunded 100% of your purchase*.

FREE, INSURED SHIPPING

We offer free, insured shipping worldwide, and generally ship orders through FEDEX Expedited Insured Shipping.

DIAMOND CARE GUIDE INCLUDED

We include a diamond guide and care instructions as part of every purchase to help you take care of your beautiful new diamonds and keep them as beautiful as the day you got them.

Learn More

The Best Brilliance Experience

CONFLICT-FREE DIAMONDS

We only source diamonds from ethical mines that comply with the Kimberley Process standards of diamond mining to ensure that every single diamond is conflict-free. We do not buy or sell blood diamonds.

30 DAY RETURN POLICY

Return your purchase for a full refund, or exchange any or all of your purchased items within 30 days of the day that your shipment arrived and was signed for.

ANTI-THEFT LASER INSCRIPTION

All of our diamond are laser inscribed to assure diamond authenticity and protect them against theft.

100% MONEY BACK GUARANTEE

If you need to return your purchase, we guarantee that you will be refunded 100% of your purchase*.

FREE, INSURED SHIPPING

We offer free, insured shipping worldwide, and generally ship orders through FEDEX Expedited Insured Shipping.

DIAMOND CARE GUIDE INCLUDED

We include a diamond guide and care instructions as part of every purchase to help you take care of your beautiful new diamonds and keep them as beautiful as the day you got them.

Learn More

The Best Brilliance Experience

CONFLICT-FREE DIAMONDS

We only source diamonds from ethical mines that comply with the Kimberley Process standards of diamond mining to ensure that every single diamond is conflict-free. We do not buy or sell blood diamonds.

30 DAY RETURN POLICY

Return your purchase for a full refund, or exchange any or all of your purchased items within 30 days of the day that your shipment arrived and was signed for.

ANTI-THEFT LASER INSCRIPTION

All of our diamond are laser inscribed to assure diamond authenticity and protect them against theft.

100% MONEY BACK GUARANTEE

If you need to return your purchase, we guarantee that you will be refunded 100% of your purchase*.

FREE, INSURED SHIPPING

We offer free, insured shipping worldwide, and generally ship orders through FEDEX Expedited Insured Shipping.

DIAMOND CARE GUIDE INCLUDED

We include a diamond guide and care instructions as part of every purchase to help you take care of your beautiful new diamonds and keep them as beautiful as the day you got them.

Learn More

The Best Brilliance Experience

CONFLICT-FREE DIAMONDS

We only source diamonds from ethical mines that comply with the Kimberley Process standards of diamond mining to ensure that every single diamond is conflict-free. We do not buy or sell blood diamonds.

30 DAY RETURN POLICY

Return your purchase for a full refund, or exchange any or all of your purchased items within 30 days of the day that your shipment arrived and was signed for.

ANTI-THEFT LASER INSCRIPTION

All of our diamond are laser inscribed to assure diamond authenticity and protect them against theft.

100% MONEY BACK GUARANTEE

If you need to return your purchase, we guarantee that you will be refunded 100% of your purchase*.

FREE, INSURED SHIPPING

We offer free, insured shipping worldwide, and generally ship orders through FEDEX Expedited Insured Shipping.

DIAMOND CARE GUIDE INCLUDED

We include a diamond guide and care instructions as part of every purchase to help you take care of your beautiful new diamonds and keep them as beautiful as the day you got them.

Learn More

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bestbriliance

the 4C's Guide

Buying a diamond ring is one of the most important
decisions you'll ever make.
4

WHAT ARE THE 4Cs?

Buying a diamond ring is one of the most important decisions you'll ever make. Diamond engagement rings carry with them the message of a new commitment in a new life. The diamond itself (since it is the hardest known substance on earth) has come to represent an unbreakable bond of love.

Before you take the plunge and purchase your diamond, it is wise to learn the components that affect a diamond's quality. Each one contirbutes to the overall beauty quality and value of your diamond. They are called the 4C's, an easy to remember acronym for Cut - Color - Carat Weight - Clarity.
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WHAT ISDIAMOND CLARITY?

Diamonds are natural gemstone minerals that were formed as a result of tremendous heat and pressure exerted deep within the earth when they were being formed. This process often produces some natural inclusions inside and on the exterior of the stone. When we evaluate diamonds, we inspect for the number of inclusions, their color and position in the stone. These details contribute to the stone's Clarity grade.

There are 6 categories on the diamond clarity scale, from F for Flawless, to IF for Internally Flawless, which are the most expensive stones imaginable because they rarely occur. VVS, or Very Very Slightly Includes, VS for Very Slightly Included, then SI for Slightly Included all the way to I1, I2 and I3 for the three levels of Included. I3 indicates the most inclusions on the scale. After you learn about a stone's inclusions, it's wise to inspect the stone personally, because some included stones may have their inclusions 'hidden' behind prongs in a setting which is good because it minimizes the apperance of the inclusions. Or the inclusions can be so light that they have minimal impact on the diamond's beauty.

WHAT IS DIAMONDCARAT WEIGHT?

Weighing your diamond is a simple transaction. Jewelers have highly sensitive gram scales to measure how much the stone weighs. Carats are dividied into 100 points for purposes of weight explanation. A one carat diamond weighs 100 points. A half carat stone is .50 carats and so on.

Modern methods of weighing a diamond by carats (1 carat = 200 miligrams) have an interesting ancient history with the carob seed, a plentiful item in eastern countries. Early gem traders used these small uniform sized seeds on their scales to counter balance the gemstones. Today, carat measurements are universally used to express the weight of diamonds and other gems. Most shoppers want the largest carat size they can afford; but it must be weighed against the other characteristics like its clarity. A huge but very included stone would not be as attractive as a smaller stone of excellent color and good clarity.

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WHAT AREDIAMOND COLORS?

When it comes to diamonds, color actually means a lack of body color sometimes referred to as white diamonds. For colorless (white) diamonds, the whiter, the better. GIA, (Gemological Insititute of America) has created a universally accepted grading scale for colorless diamonds.

The scale starts at D which indicates completely a colorless stone and goes through the alphabet to Z which indicates diamonds showing a slightly noticeable body color of yellow. Diamonds in the D-F category are very expensive due to their rarity in occurrence. If your diamond is a top color or one closer to D on the scale, you will more than likely set it in white metal. If the stone is lower on the scale, say lower than K-L, then a yellow gold setting will be most complementary.

The term fancy color is used to describe genuine earth mined diamonds with a distinct pleasing body color. Since these are produced from the ground with an array of tints, the diamond trade has developed a method to assist with describing and identifying the vast range of primary colors and secondary (modifier) hues that are possible with fancy color diamonds. Fancy color diamonds can be produced in just abut all the colors of the rainbow yet each one is exceedingly rare.

WHAT ISDIAMOND CUT?

Most people think of a diamond's shape, like round or oval when they hear the word cut in reference to a diamond. What cut really means is the quality of its polish, its proportions and symmetry plus how well all of those parts converge to make these facets interact with light. Simply put, the best cuts make the diamond sparkle plenty.

Poorly cut diamonds diminish the stone's potential to reflect light to its optimum. So even if a diamond color and clarity are excellent, it can all become lost in a poorly cut stone--one with poor symmetry or cut without precision facet junctions (where each facet meets). The cut grade can be expressed as: Ideal, (for round cuts only) Premium, Very Good, Good, Fair and Poor. Obviously the closer your diamond's cut comes to the Ideal or Premium grade, the more spectacular your stone's brilliance will be. You want to avoid stones in the Poor or even the Fair category where possible.

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